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Google Ventures Design Sprint: Day Four (Prototype)

This is a series of blog posts detailing our experiments with the Google Ventures Design Sprint for product design. Learn more about it here, day one (understand), day two (diverge), and day three (decide).

After three days of understanding the problems and tackling them from different angles, we were ready to embark on day four: prototype.

The Google Ventures blog describes a prototype as “anything a person can look at and respond to. A prototype doesn’t usually have to be very complex in order to learn what you need to know.” They recommend using... Read More

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Google Ventures Design Sprint: Day Three (Decide)

This is a series of blog posts detailing our experiments with the Google Ventures Design Sprint for product design. Learn more about it here, day one (understand) here, and day two (diverge) here.

Day two’s exercises were themed “diverge” where the group split apart and generated ideas independently. We learned that “diverge” activities were less effective on well-known problems that had already been solved. Our best advice for “diverge” activities are to use them on tough problems where the team throws hands in the air saying, “I don’t know how to solve this!”.

Day... Read More

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Google Ventures Design Sprint: Day Two (Diverge)

This is a series of blog posts detailing our experiments with the Google Ventures design sprint for rapid prototyping. Learn more about it here, and day one (understand) here.

Day two of the product design sprint is titled “diverge”.

Now that our team fully understood the product and problems, we split the group up to generate as many solutions as possible. As the Google Ventures blog describes it: “Remember in the Legend of Zelda how the map would light up rooms you had visited as you explored the dungeon? That’s what you’re doing on day... Read More

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Google Ventures Design Sprint: Day One (Understand)

Following the Google Ventures design sprint process, day one is themed “understand”. This day of the sprint is dedicated to understanding the product or idea. Google Ventures Design Staff describes the day as follows:

Business opportunity — The CEO or product leader should walk the sprint team through the business opportunity and market.

Lightning demos — Look at competitors’ products. It can also be helpful to look at non-competitive products that solve a similar kind of problem in a different market.

Lay it out — Print out all the important screens in your product, lay it out, and... Read More

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Tackling the Google Ventures Design Sprint

In August 2013 the Decoder team attended GROW, Canada’s largest startup and technology conference. One of the notable presentations was from Google Ventures’ Jay Knapp describing the Google “Product Design Sprint”.

The design sprint offered an innovative way to create a rapid prototype in five days. Knapp outlined the five days of the “sprint” and specific daily activities designed to make quick, effective decisions and allow the best ideas to rise to the top.

The “five-day recipe” is outlined as:

Before the sprint: Prepare 
Get the people and things you need.

Day 1: Understand 
Dig into the... Read More

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